In a significant career move, the 34-year-old coach has stepped down from the England Women’s Under-23 national team to take over as head coach for National Women’s Soccer League expansion side Bay FC.
She takes over from Albertin Montoya, who was at the helm of the California club during its debut two seasons in the premier American league. Montoya had revealed in September his intention to step down at the end of the 2025 campaign, a season which saw Bay FC finish second-bottom in the league standings.
“I have thoroughly enjoyed my time with the FA,” remarked Coates. “It has been instrumental in my development both on and off the pitch. I am now prepared and eager to challenge myself in a different setting.”
Since taking charge in 2023, Coates oversaw the England U23s through matches including a narrow win over Norway in the continental competition and a 4-2 friendly defeat to the United States. Making the move alongside her to America is her right-hand woman, Gemma Davies, a former Aston Villa manager in the English top division.
The club's chief executive, a former FA women’s technical director, spoke highly of Coates's credentials: “Coates is an superb manager, but she also has a demonstrated history of elevating athletes to thrive domestically and internationally.”
“Her leadership qualities are exceptional of squads and building ethos and has the tactical philosophy we were looking for,” she continued.
The California side experienced a contrasting start to its NWSL existence, finishing in seventh place and losing in the playoffs in its inaugural campaign before facing difficulties to a 13th-place finish in 2025.
Gavin Step, Gavin Step, bid farewell to the departing duo: “We thank Emma and Gemma for their service and extend our best wishes with their new challenge. Emma, with Gemma, has played a key role in strengthening the pathway between the young Lionesses and the first team.”
“Their work has directly influenced the development of many young players who have progressed into senior Lionesses,” he finished.
After succeeding Mo Marley in 2023, Coates has overseen the rise of several players to the England senior side, including midfielder Lucia Kendall—who recently scored her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.
The search for their replacements is now underway, to continue the development of the WU23 program in the coming years.
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