Users will soon have a new feature that allows them to reduce the amount of artificial intelligence-produced media appearing in their timelines. This initiative comes as the platform disclosed that it now features more than 1 billion AI-generated clips.
Pilot Phase and Launch
The update is being tested over the coming weeks before a full-scale release. This advancement coincides with a surge in AI content, spurred by recent content generation software.
AI Proliferation Online
It has been noted that nearly one in 10 of the fastest-growing channels on a popular video site exclusively feature AI-generated videos. A large amount of this output is considered mass-produced AI material, a term for inferior, mass-produced content that is typically absurd or bizarre.
“We know from our community that a lot of users like content made with AI tools, from computer-generated images to educational videos, and we intend to offer the community the ability to increase or decrease of that, based on their own choices,” said a spokesperson.
Scale of AI Content
TikTok announced that there are currently 1.3 billion videos on its app identified as made with AI. Collectively, in excess of 100 mn pieces of content are added to the service each day, making clips made by AI a limited percentage of its overall inventory.
User Control Features
Users will be capable of limit or boost the volume of AI-generated videos they see by opening the content preference option in the platform and picking the AI content topic. Further subjects that can already be adjusted under the filter include politics, style, beauty, and dance.
Platform Guidelines
TikTok’s rules mandate creators to identify “realistic” artificially created content, and it prohibits harmful deepfakes of well-known individuals or emergencies. Any realistic artificial content that is not labeled can be removed under its terms of service.
In addition, the service will now attach an artificially created tag to content created with its proprietary AI systems, or detected by an industry-wide initiative for spotting artificial media. This step is aimed to deter users from seeking to bypass the tagging system.
Educational Initiatives
The platform is additionally launching a two million dollar AI literacy fund for experts and institutions to create informative material about responsible artificial intelligence. This project will support non-profit groups specializing in educating coding and technology.
Moderation Strategy
The video-sharing app has defended its content review process, following controversy over proposals to cut jobs for a large number of safety staff in Britain. The company is planning to reduce hundreds of positions in its trust and safety division in the UK capital, with labor groups and digital protection specialists expressing worry that staff are being displaced by automated systems.
A company official clarified that staff-based oversight would still have a role, but AI can safeguard staff by eliminating the most harmful content before it gets reviewed by staff. The company reported a 76% decrease in shocking and graphic content handled by content reviewers over the last 12 months due to intervention by its AI tools.
We believe it is crucial to combine staff and AI to ensure user safety,” the official commented. “We’ll have staff as part of that process, but we further consider it’s highly necessary to minimize viewing of unsafe media as rapidly, which is where a extensive automated help is really helping us operate efficiently.”
